Highlights from Domotex 2010

Keeping his eyes on rug developments and trends throughout the world, Pierre Antoine says that designer Ulf Moritz is spot on with his predictions for the 2010/2011 season.

Moritz presented a talk on floorware trends at the recent Domotex fair in Hanover, Germany. He believes AUTHENTIC, DRAMATIC, DECORATIVE and EXCLUSIVE are the four keynote trends that will stand out in the 2010/2011 season.

AUTHENTIC best describes carpets made of natural materials featuring organic structures that appear almost handcrafted.

DRAMATIC. This avant-garde look, which is strongly influenced by fashion and lifestyle trends, make a big, almost emotional impact on the viewer.

No less eye-catching, but more romantic, are the carpet designs representing the DECORATIVE trend, which translated appealing, imaginative patterns based on romantic and folklorist influences in a distinctive and original style idiom.

As the name suggests, the EXCLUSIVE design trend is the display category for top quality to luxurious traditional carpets featuring classic patterns, value and timeless quality.”

Another presentation by architect and designer Hadi Teherani, from Hamburg, also got us thinking. “Teherani believes that the fifth architectural façade is no longer the roof, but rather a plane which is much closer to the people: the floor,” says Pierre.